Marketing & Advertising Photography

The four Ps of Advertising Photography are defined broadly as –

1. Product. What is it, exactly, that you are trying to sell? How clearly have you defined it? Have you defined your product based on what’s convenient for you to sell — or based on what customers actually want to buy?
2. Place. Where can people buy your product? Do they have to call you? Can they fill out a form online? Can they place an order with you through another vendor?
3. Promotion. How are you getting the word out? Are you distributing press releases? Buying ads? Blogging? Have you set up a referral network?
4. Person. who is your target audience, age, income level, gender, etc.

You need to know these 4 P's to be able to sell to your targeted audience. Please figure out the 4 P's for your product.

There are a few types of advertising photos. We are going to shoot YOUR project with EACH style:

• Your product isolated:

Your product in still life:

Your product in use/context:

With a combination of these three types of images you can create an ad campaign for your product for use in a variety of media.